In many ways our video (especially the intro) has more in common with modern music videos than it does with promotional videos. Here is a video for Cage the Elephants; In One Ear.
In this video they use such things as cutting to the beat and fast splicing of the video to make it exciting. It is clear that they have used the most exciting visuals that they can for each shot which is exactly what we wanted to do for our video. We cut through copious amounts of footage to get to the clips that looked the best. Cutting to make the footage energetic is such an important technique and something we tried to replicate.
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