Our Initial Pitch to Simon Bates

Our pitch to Bates was a concept drawing from several other adverts and concepts in an eclectic style. We want to bring together a theme of the popular Navy advert where a narrator follows the life of a boy who eventually ends up in the Navy. The voice gradually gets quicker and more exciting to show the audience the excitement of getting nearer to the eventual goal (joining the Navy). We would like to incorporate this style into our video.

We also wanted to do this along-side a theme like the anti-DVD pirating video which is a very visually stylish video that greatly appeals to a younger audience due to its scratchy 'skater' style. We think incorporating these ideas together will work well when making our video.

We want our promo to be informative and helpful as well as getting people interested, so we pitched that we are going to try and find a way to make the video informative whilst still following the guidelines of our idea of the video getting faster and faster in pace. It may be that we have a climax and once that has finished (and we have got the audience interested) we revert back to a calmer pace, to give the audience information.