For the meeting we discussed several points. He addressed the ideas he wanted put forward and told us clearly what he expected from us. During the meeting we took notes and I took pictures. Here are the notes:
Order of Priorities:
1. Effective Flyers
2. Effective Student Aimed Flyers
3. New Menu
4. Posters
5. Shop Layout and Design
6. (If possible) Promotional Videos
Equipment available so far:
5x1 meters of pink camouflage cloth (similar to that used in the Shakin' Moo's brand design)
Large Milkshake man costume (Mr. Moo)
Possible large banana outfit
Average quality full-HD camera (Provided by myself)
Tables, chairs and a sandwich board - able to place designs on them.
Meeting Notes and Expectations:
Basic flyer designs - Main and most important job. These flyers are preferably to be designed aiming at the 'Primark' shoppers target market. As it is located near the shop and contains the target audience for the shop, we decided that this would be a perfect place to distribute the flyers, and that they should be designed accordingly.
Once designed, they would be handed out by a man in the Mr. Moo costume around the Primark area.
We decided that the flyer was too 'busy' and needed to be simplified.
Wheel O' Flava - Website Application, mentioned on flyer and not necessary.
Remove some aspects of the flyer such as mention of crepes etc.
Remove information error. (said the word 'shake' instead of the word 'topping' - a mistake that could cost a lot of money. "One Shake Per Flyer" should be "One Topping Per Flyer"
There should be a better map on the flyers, enabling easier locating of the store. The map should also include Primark and the Grafton Center so as to give reference points to people looking at the map.
We considered using Google Maps but decided it too badly done.
Keep the Wifi Symbol on the flyer but change layout - despite it looking quite out of place it adds a 'wow factor'.
One of the features of the shop is that it has a 'bring your own ingredients and we'll blend them' theme. So I thought that as this adds a large amount of excitement and is a very novelty idea, it should be on the flyers. I said that even though a lot of people would never really bother with it, it adds a wow factor to the poster, and makes people more interested.
Images of the flyers and some of my edits and notes, here you can also see the design of pink camouflage:
We decided that bringing in your own ingredients should cut the price of a milkshake. For example, a medium milk shake (Normally £2.60) would become only £2.00. As well as talking about other marketing schemes such as getting the Facebook fan-page working properly.
We were trying to draw ideas from how a milkshake parlour in Newcastle named Shakeaholic draws heavily (and effectively) from an 'emo' and 'goth' audience.
As well as discussing ideas to increase the popularity of the store, for example we put ideas on the table of having milkshake tasting days every week, were people would pay, say, £3.00 to have a taste of that weeks 10 best milkshakes.
When talking about online marketing, Lane made the point that websites such as Facebook have a:
No Cost and High Value
We were also asked to think of designs that could shroud the tables by using the 5x1 meter pink camouflage cloth. Pink is the main colour of the store and it draws heavily from it, as you can see from their websites here:
We were also all given CDs that Lane had made containing all of Shakin' Moo's image material such as fonts, images etc.
We were offered a fee for the work, but turned it down as we felt that it was inappropriate as we were benefiting from experience where Christopher Lane (The Manager) was benefiting from the advertising and our work.
Here are some of the pictures I took today:
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