Simon Bates, head of learning at the Junction has organised work for me to work in collaboration with the Junction to create a video promoting the Junction Fiver and the bands in it. The purpose of the video it to encourage young and up and coming bands between the ages of 13 and 19 to perform in front of a large audience. In the meeting Simon explained clearly what the Fiver was and how he wanted the promo to be laid out. He wanted an upbeat promo video, that would draw the attention of the target age range accompanied by a documentary about the making of the promo. This would be accomplished by having three groups of three working on the promo videos, and a group of three and a group of four to make the documentaries. We agreed to meet up with Simon every tuesday so we could gradually get a clearer picture as to what he expects from us. He laid down basics about what he wanted and explained about a scheme called a "Wow Factor". The wow factor is a secondary appeal to an object that increases its value to a customer as it makes the product more 'cool'. Simon gave the example that he bought a hat to keep his head warm and that the wow factor was that the hat looked cool, increasing its value to him. It is really an additional appeal that a product doesn't need, but benefits from. He suggested we are all careful of this, and to make sure our videos are what they are supposed to be, before we start adding a wow factor otherwise they will fall apart.
I will be deciding who is in what groups later on.
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